"Legends of the Game"
When Football Meets the Moment
DISCLAIMER & COMMERCIAL ASSUMPTIONS
IMPORTANT DISCLAIMER, COMMERCIAL ASSUMPTIONS & IP NOTICE
The concept was presented to VEGA Live Entertainment by the South Asia Creations.
This proposal has been prepared by VEGA Live Entertainment based on current market intelligence, industry benchmarks, and preliminary feasibility assessments applicable to large-scale international sports and entertainment events.
DISCLAIMER & COMMERCIAL ASSUMPTIONS
IMPORTANT DISCLAIMER, COMMERCIAL ASSUMPTIONS & IP NOTICE
Intellectual Property & Confidentiality
This proposal, including all concepts, structures, budgets, strategies, and creative elements contained herein, constitutes the intellectual property of VEGA Live Entertainment.
Unauthorized use, reproduction, distribution, disclosure, or sharing of this document, in whole or in part, without prior written consent from VEGA Live Entertainment is strictly prohibited and may result in legal action and associated consequences.
International Legends Soccer & Entertainment Festival 2026
The South Asia Association in association with VEGA presents a groundbreaking five-day sports and entertainment property that brings together the global appeal of football legends with premium live entertainment, hospitality, and fan experiences, tailored specifically for the Saudi Arabia's multicultural audience.
This isn't just a tournament, it's a world-class festival designed to position the host city as a regional hub for international sports tourism, live entertainment, and global brand engagement.
Our Vision
The International Legends Soccer & Entertainment Festival in Riyadh, Saudi Arabia, is envisioned as a scalable, repeatable annual festival that creates a world-class, multi-day sports and entertainment property. It brings together the global appeal of football legends with premium live entertainment, hospitality, and fan experiences, tailored specifically for Saudi Arabia's multicultural audience.
This event is a cornerstone in positioning Riyadh as a global hub for international sports tourism, live entertainment, and global brand engagement. It directly aligns with Saudi Vision 2030 and the Quality of Life Program, supporting the Kingdom's ambition to become a leading global entertainment destination and transforming Riyadh into a world-class city for sports and entertainment. Designed not as a one-off tournament, but as an annual flagship property, it will grow in scale, visibility, and commercial value year after year.
Three Core Pillars
Football Heritage
High-energy exhibition matches featuring retired international football legends in a fast-paced 7-a-side format designed for fan engagement and broadcast appeal.
Entertainment Elevation
Daily post-match headline performances by internationally recognised artists, carefully curated to appeal to diverse age groups and nationalities.
Premium Fan Experience
Immersive fan zones, sponsor activations, and tiered hospitality offerings serving both mass audiences and premium buyers.
Why This Concept Works
Market Realities
  • Saudi audiences, particularly the young demographic, seek immersive experiences and world-class entertainment.
  • Sponsors align with Vision 2030 goals, demanding measurable engagement and association with premium, world-class entertainment experiences.
  • Cities benefit from tourism-driven, repeatable event IPs
  • Fans value football authenticity combined with global entertainment appeal
Strategic Positioning
A five-day international football tournament featuring global legends, elevated with world-class entertainment, premium hospitality, and immersive fan experiences, designed for Saudi Arabia's diverse audience and global tourism market, in alignment with Saudi Vision 2030 and the Kingdom's entertainment sector transformation.
This positioning reflects respect for the sport, global cultural relevance, and Riyadh's emergence as a premier global entertainment destination, leveraging the Kingdom's growing sports and entertainment infrastructure and supporting the Quality of Life Program.
Long-Term Vision
This festival is strategically designed for evolution, first establishing Riyadh as a recognized regional flagship sports-entertainment IP. The vision includes expanding to other major Saudi cities like Jeddah and Dammam, followed by broader GCC markets, thereby creating a robust platform for future editions. Ultimately, it aims to become a preferred property for long-term sponsor partnerships, aligning directly with Saudi Vision 2030's long-term entertainment and tourism goals. With strategic execution, the event will grow year-on-year in scale, visibility, and commercial value.
Event Overview
5
Days
Full festival duration
8
Teams
International legends squads
15
Matches
Total tournament games
7
Players
Per team (7-a-side format)
Tournament Format
Fast-Paced & Fan-Friendly
The tournament features 8 international teams including the Host Nation plus 7 global football nations. All matches use a 7-a-side exhibition format designed for maximum fan engagement and broadcast appeal.
Former international players and legends compete in 15 total matches: 12 league matches, 2 semi-finals, and 1 grand final.
Match Timing Structure
League Matches
15-minute halves
10-minute recess
Fast-paced action
Semi-Finals
20-minute halves
10-minute recess
Increased intensity
Grand Final
25-minute halves
20-minute recess
Championship spectacle
Riyadh Stadium Strategy
The festival employs a strategic two-stadium approach within Riyadh, utilizing premier venues like Kingdom Arena, Riyadh or Al Awwal Park Stadium, Riyadh. This dual-venue strategy maximizes local geographic reach and audience accessibility, while also aligning with Saudi Vision 2030 and the Kingdom's ambitious entertainment transformation goals. It further ensures operational flexibility and enhances the city's event infrastructure, contributing to the development of a vibrant society.
Stadium Option 1: Kingdom Arena, Riyadh
Kingdom Arena, with a capacity of approximately 26,000, stands as one of Saudi Arabia's largest and most iconic venues. It has a proud history of hosting major international sporting and entertainment events, making it a cornerstone for large-scale gatherings in the Kingdom.
Primary Functions
  • Opening & closing ceremonies
  • All matches
  • Post-match headline concerts
  • Fan engagement matches
  • Youth academies & sponsor activities
  • Broadcast and premium hospitality
  • Backup & contingency planning
Stadium Option 2: Al Awwal Park Stadium, Riyadh
Prince Faisal bin Fahd Stadium, with an approximate capacity of 25,000, offers modern facilities ideal for intimate match experiences and dynamic entertainment events in Riyadh.
Primary Functions
  • Opening & closing ceremonies
  • All matches
  • Post-match headline concerts
  • Fan engagement matches
  • Youth academies & sponsor activities
  • Broadcast and premium hospitality
  • Backup & contingency planning
Daily Event Rhythm
Each day follows the same rhythm to build habit and predictability for audiences and sponsors. This consistent structure ensures operational excellence while maximizing commercial opportunities and fan satisfaction.
Phase 1: Pre-Match Experience
Fan Park Activation
Gates open early to welcome fans into an immersive pre-match environment. Sponsor zones activate with interactive experiences, food and beverage service begins, and light entertainment featuring MC and DJ sets the energy.
Player arrival content is captured for social media amplification, building anticipation for the matches ahead.
Phase 2: Match Window
Football remains the hero during this phase. Matches proceed with minimal interruption, preserving the sporting integrity and fan focus. Precision halftime engagement is limited to 3-4 minutes, ensuring the game stays center stage.
This approach respects the sport while maintaining broadcast quality and audience engagement throughout the match experience.
Phase 3: Transition & Dine Time
Strategic Reset Period
A 1 to 1.5 hour window allows for stadium reset and stage preparation. This is peak time for premium dining and hospitality experiences.
The stage is prepared silently and covered, maintaining the surprise element for the concert while allowing F&B operations to maximize revenue during this high-value period.
Phase 4: Post-Match Concert
One international artist performs each day in a 45-75 minute set designed specifically for stadium acoustics and crowd flow. The concert is positioned as the "reward" after football, creating a complete entertainment experience.
Production is optimized for broadcast quality with controlled lighting and sound, ensuring both in-stadium and viewing audiences receive a premium experience.
Entertainment Strategy
Interim Entertainment
Local dance crews, neon fusion performances, youth academies, and sponsor-branded showcases maintain energy with zero artist-fee exposure.
Headline Acts
Five international artists, one per day, positioned as the reward after football. Each performance is carefully curated for cultural appeal.
Ticketing Framework
Ticket Categories
  • Football only
  • Entertainment only
  • Football + Entertainment
  • General Admission
  • Premium Seating
  • Hospitality Lounge
  • VIP Pitchside
  • VVIP / Corporate Boxes
Sponsorship Integration
Every sponsor plugs into three guaranteed touchpoints throughout the event, ensuring maximum visibility and engagement across the entire fan journey from arrival through post-event amplification.
Production Philosophy
Core Principles
We retain high-impact visuals, ceremonial feel, and controlled spectacle while upgrading for the Saudi Arabia market with artist-led production, broadcast-friendly lighting and pacing, and premium finishing.
The approach avoids over-theatrical elements or laser-only dependency, focusing instead on sophisticated production values that enhance rather than overshadow the sporting and musical performances.
Saudi-Optimized
Production is meticulously designed to align with Saudi Vision 2030's commitment to world-class entertainment, meeting the Kingdom's high expectations for premium quality. It reflects Riyadh's emergence as a global entertainment hub, drawing inspiration from major international events recently hosted in Saudi Arabia, and underscores our dedication to delivering international-standard experiences tailored for the local audience and broadcast requirements.
Standard Daily Timeline
Days 2, 3, and 4 follow a repeatable structure designed for operational excellence, security efficiency, and commercial optimization. This consistency ensures smooth execution while maximizing F&B revenue, sponsor activation time, and broadcast quality.
13:30 - 15:00: Pre-Opening
01
Technical Readiness
Venue technical checks complete, sponsor zones and fan park activated
02
Security Alignment
Security dry run and access control alignment completed
03
Hospitality Prep
Hospitality lounges stocked and staffed, media check-in opens
15:00: Gates Open
Fan Arrival
General Admission, Premium, and Hospitality gates open with cashless and QR ticket validation. DJ and MC create ambience in the fan park as food and beverage counters go live.
This marks the beginning of the fan experience, setting the tone for the entire event day.
15:00 - 16:30: Fan Engagement Zone
Sponsor Activations
Interactive brand experiences
Skill Challenges
5-a-side competitions
Freestyle Football
Professional demonstrations
Photo Zones
Branded social moments
16:30 - 17:15: Community Performances
Cultural Showcase
  • Neon dance and fusion acts
  • Drone shows
  • Youth academy showcases
  • Cultural group performances
  • Laser shows
These interim performances maintain energy while celebrating local talent and cultural diversity.
17:15 - 17:45: Match Warm-Up
Teams enter the stadium as warm-up music builds anticipation. Crowd engagement via screens includes sponsor shout-outs and contests. Security locks the inner bowl by the end of this window, ensuring smooth transition to match time.
18:00 - 19:30: Football Matches
Match Schedule
Match 1: 18:00 - 18:40
Reset: 10 minutes
Match 2: 18:50 - 19:30
Each match includes a 3-4 minute precision halftime entertainment with LED wristband moments. No stage usage during matches—football remains the hero throughout this window.
19:30 - 20:45: Dine Time & Stadium Reset
F&B Peak
Spectators move to food zones, hospitality lounges peak service
Stage Build
Stage construction begins with lighting, audio, LED checks
Soundcheck
Artist soundcheck ensures perfect concert delivery
20:45 - 21:00: Concert Pre-Show
Building Anticipation
DJ and MC energiser set builds excitement with crowd countdown and visual teasers on LED screens. Sponsor integration moments are woven seamlessly into the pre-show experience.
This 15-minute window transitions the audience from dining mode to concert energy.
21:00 - 22:15: Headline Performance
The 60-75 minute international artist set features full stadium production mode with broadcast-friendly lighting and controlled pyrotechnics (subject to permits). This is the pinnacle moment of each day, delivering world-class entertainment that justifies the premium ticket pricing.
22:15 - 22:30: Encore & Closing
Memorable Finale
Artist farewell is followed by event branding visuals and a teaser for the next day. A sponsor thank-you montage acknowledges partners while maintaining the celebratory atmosphere.
This closing moment leaves audiences excited to return for the next day's experience.
22:30 - 23:30: Controlled Exit
1
Phased Exit
Exit by seating zones with transport coordination
2
Fan Park Close
Soft close of fan zones and sponsor areas
3
Media Wrap
Media wrap-ups and content capture
4
Overnight Reset
Venue reset begins for next day
Day 1: Grand Opening
Day 1 follows the standard structure with three major upgrades: an opening ceremony from 17:30-17:55 featuring parade of nations, trophy reveal, tournament anthem, light visual spectacle, laser show, drone show, fireworks, and official opening declaration.
The Day 1 artist has broad cross-cultural appeal with a slightly longer set of 75-90 minutes, setting the tone for the entire festival.
Opening Ceremony Elements
Parade of Nations
All 8 teams enter with flags and fanfare
Trophy Reveal
Championship trophy unveiled to crowd
Tournament Anthem
Official song performed live
Visual Spectacle
Laser show, drone show, and fireworks
Official Declaration
Tournament officially opened by dignitaries
Day 5: Grand Finale
Championship Day
The final match block runs from 18:00-19:30 with extended format and camera-first execution. Trophy and awards staging preparation occurs during the match.
Trophy ceremony from 19:30-19:50 includes awards, medals, champion moment, and confetti visual highlights.
Finale Concert Experience
The finale concert from 20:30-22:00 features the strongest or most iconic artist in an emotional, celebratory set. Event legacy visuals play throughout, with an announcement of future editions building anticipation for the next year's festival.
Artist Line-Up Overview
5
Headline Artists
One per day
7
Total Performers
Including Day 5 dual act
Revenue Streams
The festival's diversified revenue model ensures financial sustainability while maximizing value for all stakeholders from fans to sponsors to broadcast partners.
Driving Growth: Saudi Sponsor Activation Opportunities
Aligning with Vision 2030, our sponsorship packages offer unparalleled opportunities for leading Saudi corporations to boost brand presence, engage a passionate audience, and showcase national pride through the Kingdom's entertainment transformation.
Strategic Fan Engagement
Create immersive interactive zones and product showcases, perfect for brands like STC or major Saudi banks, demonstrating innovation and community connection in line with Vision 2030's quality of life objectives.
Global Brand Visibility
Prominent LED boards, pitch-side branding, and broadcast integration offer vast exposure for national champions such as Saudi Aramco and Saudi Airlines, projecting Saudi excellence to a global audience and fostering national pride.
Exclusive Hospitality Integration
Elevate guest experiences with branded lounges and premium offerings. Ideal for PIF-backed entities or luxury brands like Mobily, showcasing the Kingdom's commitment to world-class entertainment and hospitality development.
Cultural and Entertainment Amplification
Promote cultural events and digital content partnerships through stage branding. This offers powerful platforms for STC, Mobily, and other tech innovators to connect with audiences, supporting the vibrant entertainment sector under Vision 2030.
Target Audience Segments for Saudi Arabia
Saudi Families
Multi-generational groups seeking culturally aligned and halal entertainment options.
Young Saudi Population
A vibrant demographic with a median age under 30, eager for modern entertainment experiences.
Expatriate Communities
Residents in major cities like Riyadh, seeking diverse leisure and community activities.
GCC Visitors
Regional tourists from neighboring Gulf countries looking for unique Saudi experiences.
Vision 2030 Aligned Initiatives
Engaging events supporting national entertainment sector growth and cultural enrichment.
Marketing & Promotion Strategy
Multi-Channel Approach
  • Digital advertising across social platforms
  • Partnerships with popular Saudi social media influencers and content creators
  • Traditional media (Saudi TV, MBC, Rotana, print)
  • Outdoor advertising in key locations
  • Email marketing to database
  • PR and media partnerships focused on Saudi media outlets
  • Early bird and group discounts
  • Strategic partnerships with the Saudi Tourism Authority
  • Alignment with Visit Saudi campaigns and national initiatives
Broadcast & Media Rights
Global Reach with Saudi Focus
The festival is engineered for broadcast excellence, leveraging Saudi Arabia's rapidly evolving sports media infrastructure and significant investments in broadcasting capabilities. We aim for comprehensive coverage with multiple camera angles, professional commentary, and dynamic highlight packages.
Broadcast rights will be strategically offered to key regional and international networks, including potential partnerships with prominent Saudi broadcasters like MBC, SBC, and Rotana, as well as specialized regional sports networks. This approach ensures maximum exposure, extending reach to global audiences. Additionally, digital streaming partnerships will engage younger demographics, while curated social media content will generate viral moments, amplifying the event's impact beyond its five-day duration.
Operational Excellence
Security & Safety
Comprehensive security protocols aligned with Saudi regulations, with close coordination with local authorities in Riyadh for crowd management, emergency response, and medical facilities, reflecting the Kingdom's world-class event management standards.
Transportation & Logistics
World-class coordinated transport solutions, reflecting Saudi Arabia's event management standards as demonstrated in recent major events, including efficient shuttle services, advanced parking management, and seamless integration with public transit.
Technology Infrastructure
Leading-edge technology infrastructure, in full compliance with Saudi digital regulations, featuring robust WiFi, secure cashless payment systems, comprehensive mobile app integration, and real-time communication platforms, showcasing the Kingdom's advanced capabilities.
Sustainability Commitment
Environmental Responsibility
Aligned with the ambitious goals of the Saudi Green Initiative and Saudi Vision 2030, this event embodies the Kingdom's unwavering commitment to sustainability and environmental responsibility. Our practices are integral to national transformation programs, focusing on achieving significant carbon reduction targets.
We implement comprehensive sustainable practices, including robust waste reduction and recycling programs, alongside impactful carbon offset initiatives. Reusable materials, digital ticketing, and strict eco-friendly vendor requirements are central to minimizing our environmental footprint. Furthermore, water stations actively reduce plastic bottle usage, and energy-efficient lighting and sound systems contribute to lowering our overall carbon emissions.
Community Impact
Saudi Youth Development
Promoting Saudi youth development programs through sports academies and coaching clinics.
Local Talent & Business Support
Creating opportunities for local Saudi talent, vendors, and suppliers to foster economic growth.
Quality of Life Program Alignment
Aligning with Saudi Arabia's Quality of Life Program to enhance community well-being and engagement.
Sports & Entertainment Ecosystem
Contributing to the development of the Kingdom's vibrant sports and entertainment ecosystem.
Success Metrics
85%
Target Capacity
Stadium fill rate across all days
90%
Satisfaction Rate
Post-event audience satisfaction target
75%
Sponsor Retention
Year-over-year sponsor return rate
95%
Safety Record
Incident-free event execution
Future Growth Potential
Scalable Model with Saudi Anchor
Our festival's proven format demonstrates significant potential for strategic expansion. Riyadh serves as the flagship location, firmly establishing Saudi Arabia as the anchor market and a strong foundation for growth. We envision scaling first to other key Saudi cities, including Jeddah, Dammam, and the futuristic NEOM, leveraging the Kingdom's rapidly developing entertainment infrastructure. Year two could introduce additional teams, extended days, or parallel events within this framework.
Following successful expansion within Saudi Arabia, the model is adaptable for broader GCC markets. This scalable approach, combined with potential for franchise opportunities, licensing deals, and investment in permanent festival infrastructure, positions this venture as a long-term, high-growth property.
Why This Will Succeed in Saudi Arabia
Vision 2030 Alignment
Perfectly aligned with Saudi Arabia's Vision 2030 goals for entertainment and tourism, supported by strong government initiatives and a vibrant young demographic.
Robust Local Partnerships
Leveraging direct government support and strategic collaborations with proven Saudi venues, artists, and sponsors to ensure broad impact.
Scalable Growth Model
The festival's repeatable format is ideal for rapid expansion across the Kingdom, capitalizing on the growing entertainment infrastructure in Riyadh and other cities.
World-Class Ambition
Complements Saudi Arabia's ambition to host premier global events, attracting international tourists and media attention on a grand scale.
Join Us for Legends of the Game
When Football Meets the Moment
The International Legends Soccer & Entertainment Festival 2026 represents a new era in sports entertainment. Five days of world-class football, international music stars, and unforgettable experiences await.
Get Tickets Now
Event Details & Timeline
November 10-14, 2026
Kingdom Arena, Riyadh
Duration
5 Days
Format
Football Tournament
Plus
Entertainment Festival
Detailed Itinerary
November 10, 2026
Opening Day: Tournament Kick-off & Entertainment Events
November 11, 2026
Day 2: Group Stage Matches & Concerts
November 12, 2026
Day 3: Quarter-Finals & Family Entertainment
November 13, 2026
Day 4: Semi-Finals & Headline Music Acts
November 14, 2026
Finals Day: Championship Match, Closing Ceremony & Gala Concert
Local Support Requirements
Key Areas Requiring Saudi Arabia Partnership & Expertise
We require comprehensive local support across seven critical areas to successfully execute this world-class event in Riyadh. Each area demands specialized knowledge of Saudi regulations, market dynamics, and established relationships with key stakeholders in the Kingdom's entertainment and sports ecosystem.
1. Venue Booking Procedure
Kingdom Arena, Riyadh
Challenge: No response received from venue management to our direct email inquiries.
Support Needed:
  • Established contact channels with Kingdom Arena management
  • Introduction to venue booking decision-makers
  • Understanding of booking procedures and timelines
  • Assistance with venue availability confirmation for February 10-14, 2026
  • Guidance on venue rental rates and terms
  • Technical specifications and operational requirements documentation
  • Load-in/load-out scheduling protocols
Critical: We need a local partner with existing relationships with Kingdom Arena management to facilitate initial contact and booking negotiations.
2. Government Approvals & Permits
Complete Regulatory Framework
Support Needed:
  • Complete list of all required government approvals for sports and entertainment events
  • Detailed breakdown of approval costs and associated fees
  • Timeline for each approval process
  • Application procedures and required documentation
  • Contact information for relevant government authorities:
  • General Entertainment Authority (GEA)
  • Ministry of Sports
  • Riyadh Municipality
  • Civil Defense
  • Ministry of Interior (Security approvals)
  • Saudi Food and Drug Authority (for F&B operations)
  • Guidance on content approval processes for entertainment performances
  • Understanding of cultural compliance requirements
  • Insurance and liability requirements
Critical: Need expert guidance on navigating Saudi regulatory landscape to ensure full compliance and timely approvals.
3. Artist Booking & Entertainment Liaison
Middle East Entertainment Contacts
Support Needed:
  • Established contacts with reputable Middle East-based artist booking agencies
  • Introduction to entertainment industry professionals with Saudi market expertise
  • Agencies specializing in international artist bookings for Saudi Arabia
  • Understanding of artist visa and work permit procedures
  • Knowledge of cultural compliance requirements for international performers
  • Contacts with production companies experienced in Saudi entertainment events
  • Guidance on artist contract negotiations within Saudi legal framework
  • Technical rider compliance and venue coordination support
Key Question: Which Middle East entertainment agencies have proven track records for booking international artists for major Saudi events?
Critical: Need reliable partners who understand both international artist management and Saudi Arabia's entertainment regulations.
4. Saudi Entity Partnership
Local Business Structure & Collaboration
Support Needed:
  • Identification of potential Saudi entities for partnership or collaboration
  • Understanding of legal requirements for foreign event organizers in Saudi Arabia
  • Guidance on entity formation options:
  • Joint venture structures
  • Local partnership models
  • Licensing arrangements
  • Commercial registration requirements
  • Introduction to reputable Saudi event management companies
  • Understanding of profit-sharing and operational control frameworks
  • Legal counsel specializing in Saudi entertainment and sports law
  • Banking and financial transaction requirements
  • Tax implications and VAT compliance
Key Question: What is the most efficient legal structure for international event organizers to operate in Saudi Arabia?
Critical: Need to establish proper legal entity or partnership to operate compliantly within the Kingdom.
5. Ticketing & Hospitality Partners
Reliable Service & Commercial Partners
Ticketing Partner Requirements:
  • Proven track record in Saudi Arabia's entertainment and sports market
  • Robust technology platform with Arabic and English interfaces
  • Integration with local payment gateways (Mada, STC Pay, Apple Pay, etc.)
  • Experience handling large-scale events (50,000+ attendees)
  • Customer service capabilities in Arabic and English
  • Real-time reporting and analytics
  • Fraud prevention and security measures
  • Mobile ticketing and QR code capabilities
Hospitality Partner Requirements:
  • Experience with premium event hospitality in Saudi Arabia
  • VIP lounge management expertise
  • F&B operations compliant with Saudi regulations
  • Staff training and cultural awareness
  • Luxury service standards aligned with Vision 2030 expectations
  • Scalable operations for 5-day festival format
Key Question: Which brands offer the best combination of service quality and commercial terms for both ticketing and hospitality in the Saudi market?
6. Sponsorship Support & Market Intelligence
Understanding Saudi Arabia's Sponsorship Landscape
Support Needed:
  • Overview of Saudi Arabia's corporate sponsorship ecosystem
  • Key sectors actively investing in sports and entertainment:
  • Energy (Aramco, SABIC)
  • Telecommunications (STC, Mobily, Zain)
  • Banking (Al Rajhi, SNB, Riyad Bank)
  • Aviation (Saudia, flynas)
  • Automotive (Abdul Latif Jameel, Naghi)
  • PIF-backed entities and Vision 2030 initiatives
  • Typical sponsorship budget ranges for major events
  • Decision-making processes and timelines
  • Introduction to corporate sponsorship decision-makers
  • Understanding of activation expectations and ROI requirements
  • Cultural considerations for sponsor engagement
  • Government sponsorship opportunities and protocols
Key Question: What are realistic sponsorship targets and typical package values for a 5-day international sports and entertainment festival in Riyadh?
Critical: Need market intelligence to develop compelling, appropriately priced sponsorship packages.
7. Local Operations Office
On-Ground Team Base in Riyadh
Support Needed:
  • Identification of suitable office space in Riyadh for event operations
  • Flexible lease options (6-12 months) to accommodate event planning and execution phases
  • Location preferences:
  • Proximity to Kingdom Arena
  • Access to business services and amenities
  • Meeting room facilities for stakeholder discussions
  • Adequate space for operations team (10-15 personnel)
  • Office setup support:
  • Internet and telecommunications infrastructure
  • Furniture and equipment
  • Administrative support services
  • Co-working space alternatives if full office not required
  • Understanding of commercial lease terms and costs in Riyadh
  • Assistance with utilities setup and business services
Key Question: What are the most practical and cost-effective office solutions for a temporary event operations team in Riyadh?
Critical: Need a professional base of operations to coordinate with local partners, government authorities, and manage day-to-day event planning activities.
Partnership Opportunity
Seeking Strategic Saudi Partner
We are actively seeking a strategic Saudi partner with:
Established Presence
In Saudi Arabia's entertainment and sports industry.
Proven Track Record
Delivering major events in the Kingdom.
Strong Relationships
With government authorities and regulatory bodies.
Corporate Network
For sponsorship development.
Cultural Understanding
Of Saudi values and Vision 2030 alignment.
Financial Stability
And operational capacity.
Booking Experience
With international artist bookings and production.
Partnership Benefits:
Access to world-class international sports and entertainment IP.
Revenue sharing from ticketing, sponsorship, and broadcast rights.
Long-term growth potential with regional expansion opportunities.
Association with premium global brand and legendary football players.
Alignment with Vision 2030 entertainment sector objectives.
Next Steps: We welcome expressions of interest from qualified Saudi entities interested in partnering to bring this landmark event to Riyadh in November 2026.

Contact Us to Partner
Reach out to our partnership team at contact@vegauae.com or visit our website to learn more.